SAN CLEMENTE, Calif., March 23, 2016 – The 2016 Oakley Surf Shop Challenge kicks off this Friday, March 25th at Seaside Reef in Cardiff, Calif. with the Southwest regional qualifier. San Diego County area surf shops will compete for the opportunity to represent their region against six other regional finalists from North Carolina, New Jersey, Florida, Northern California, Southern California and Hawaii.


2012, 2013 and 2014 Reigning Champs – Surf Ride.

The unique event series pits four-man surf shop teams (two shop pros and two shop employees) against each other. The winning team from each of the seven regional qualifiers will win an all-expense-paid trip to Southern California to compete in the National Championship for a $5,000 prize purse, grand prize trip to the 2016 SURFER Poll at Turtle Bay on the North Shore of Hawaii and title of America's Most Core Surf Shop.

A surf mecca in its own right, the Southwest has notoriously seen a contentious battle amongst surf shops, with top teams always contenders for the National Title. This year's confirmed Southwest teams include:

Special thanks to Oakley, SURFER Magazine and event partners, Futures Fins, GoPro, Xcel Wetsuits and JS Industries for their support, without which the Surf Shop Challenge series would not be possible.