Pacific Wave Surf Shop, located in downtown Santa Cruz, is a family owned business that opened in 1993 and takes pride in their ability to support the local surf, skate and environmental communities. The Pacific Wave team consisting of Randy Bonds, Willie Eagleton, Bud Freitas and Miles Clanton is coached by Shop Manager Bubb Rader. Their local knowledge of Steamer Lane has allowed them to earn the coveted Northwest Regional Title, and all-expense paid trips to Nicaragua and Bali to compete in the National Championships.

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