The Hawaii Qualifier of the 2017 Oakley Surf Shop Challenge has been called on for next Monday, July 10th, at the Ala Moana Bowls on the South Short of Oahu. Local surf shops from around the islands will compete for the opportunity to represent Hawaii against six other finalists from North Carolina, New Jersey, Northern California, Florida and California.

Forecasters predict partly cloudy skies with fading two-to-three-foot south swell shifting SSE (knee to chest high) and ENE trades 10 knots or less increasing to 10-14 knots later in the day. Competitors will meet at 8:30 with competition expected to get under way at 9 am, depending on conditions.

2016 Hawaii Regional Oakley Surf Shop Challenge Winners T&C Surf Factory. Photo: Brock Ladd

The unique event series, which has been running since the 1980s, pits four-man surf shop teams (two sponsored surfers and two shop employees) against each other. The winning team from each of the seven regional qualifiers will win an all-expense-paid trip to compete in the National Championship for a cash prize package and title of America's Most Core Surf Shop.

Last year, Town & Country clinched the win, but this year's anyone's game. The following teams have been invited to compete:

Hawaiian Islands Creations

Hi-Tech Surf Sports

Local Motion Hawaii

McCully Bicycle and Sporting Goods

Quiksilver North Shore Boardriders Club

Pipe Dreams Surf Co.

Surf N Sea

Town & Country Hawaii