Following the success of the Oakley Surf Shop Challenge in the USA the concept will be expanding across the Atlantic to Europe in 2013. The concept originated in Southern California during the 80's as Surf Shops battled each other for the prize of best surf shop to shred. The event expanded under Oakley and Surfer Magazine to become the most important surf event on the calendar for the surf shops across all of the USA.
The Oakley Surf Shop Challenge - Europe Edition will host key retailers from France and Spain as well as some selected international invitees. It provides the opportunity for Oakley to showcase new and existing product, obtain direct retailer feedback, conduct research and development etc. All of this is done in a fun, cool and friendly event atmosphere at the beach.
The first editions will be held in France and Spain with possible further expansion into other countries in future editions. The Event is scheduled for the beginning of June as a lead into the European summer and pre the Oakley Pro ASP WCT event in Bali. The winning teams of the French and Spanish event will surf in a Super Final at San Sebastian, and the final champions will win a trip to the Oakley Pro Bali.
Anglet has been secured for France due to excellent surf conditions, existing relationships with the Anglet Surf Club and stable platform for the O-lab.
San Sebastian has been selected for the Spanish edition due to its proximity to France, good wave conditions and excellent hosting opportunities for the retailers.
The following dates have been finalized:
June 6 (Thursday) - 7 (Friday): French stop
June 8: Moving day (Saturday)
June 9 (Sunday) - 10 (Monday): Spanish stop
June 9 (Sunday) - 10 (Monday): SUPER FINAL
There is no major ASP event in Europe in the same time, but the ASP World Tour is on Brazil.
The event is to ALWAYS be referenced as the Oakley Surf Shop Challenge.
8 teams per event x 4 persons per team. This is made up by 2 shop employees, 1 one shop PRO team rider (must be under 20 years of age per ASP rules) and 1 valued customer. All competitors are required to complete and sign the application and wavier forms.
The winning teams of the French and Spanish event will surf in a Super Final at San Sebastian on June 9 -10, and the final champions will win a trip to the Oakley Pro WCT as part of the prize pack.
Final schedule will be provided closer to the event.
June 5: Pre event apero with team briefings, outline for the next 2 days.
June 6: Competition Day 1 / Oakley beach bbq (O lab)
June 7: Competition Day 2 / Final night party.
June 8: Pre event apero with team briefings, outline for the next 2 days.
June 9: Competition Day 1 / Oakley beach bbq (O lab) for lunch and dinner in San Sebastian old town.
June 10: Competition Day 2 / Final night party at cider house (sagardotegi) in the San Sebastian old town.
FOOD AND HOSPITALITY:
All food and hospitality during the event will be supplied by Oakley. Any activities outside the official functions will be at each competitors or shops own cost.
Twin share accommodation is be provided by Oakley for the duration of the event. If you wish to arrive early or leave later please contact Front Foot Agency (firstname.lastname@example.org) who can assist.