2009 SOUTHEAST CHAMPION:  Sunrise Surf Shop

Shop Name: Sunrise Surf Shop
Location: Jacksonville Beach, Florida
Founded: 1976
Other Locations: One and Only
Surf Shop Challenge Team Members: Dane Jefferys, Garrett Carmichael, Ryan Briggs, and Asher Nolan

What makes your shop unique?
Staff, customers, and the fact that we stock so much product in all our departments, yet remain a core respected shop with great customer service.

Tell us an odd/interesting fact about the shop.
Dan Brooks, the owner, purchased the shop from our biggest competitor in 1983.

Why is your Surf Shop Challenge team the best in the region?
We just got to these events and have a good time, no expectations, just surf and have fun—we all get along really good and it just goes our way sometimes.

Do you have the same team as last year? No, we like to mix it up. Sunrise has a big team so it's nice to spread the love around.

By the Numbers
How many employees: 12-15
How many surfboards in stock: 250-300
How many years in business: 33
How many pro surfers on staff: 12-15 The chicks rip the hardest.

A Few Words from the Team

Describe summertime in the shop in a few words: Busy madness, cute girls, stinky groms.

Describe the off-season in a few words: Tumbleweeds—can you hear the crickets?

Strangest customer(s) to come in: We are located a half-block from a soup kitchen (use your imagination)

Weirdest request from a customer: Help men pick out women's clothing or swimwear for themselves

Best part about Jacksonville: Big city, small beach

Best Small-Wave Surfer on the Sunrise Surf Team: Six-year-old Caleb Kirschenbaum. He gets custom 4'6" blades and weighs 40 pounds soaking wet.

Best Big-Wave Surfer on the Sunrise Surf Team: Twelve-year-old Tristen Thompson

Most unique member of the team: Dane "Jah-Ras" Jefferys. We think he was kidnapped by Rastafarians and raised in some secret Jamaican jungle camp only to return to Jax as a young adult and spread his weird "Jah-ness" to everyone around.

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