Heritage- REPEAT Northeast Champs

Heritage Surf Shop

Sea Isle City, New Jersey

Surf Shop Challenge Team: Andrew Gesler, Ian Bloch, Zach Humphreys, and John Barrie

Founded: 1962

Other Locations: Ocean City, New Jersey  and Ventnor, New Jersey

A Word From Owner Brian Heritage:

What makes your shop unique?
Brian Heritage: "The fact that we've been into surfing pretty much since its inception at the Jersey Shore, we've built surfboards since 1962, and we have an incredibly knowledgeable staff. At the original store, the surfboards used to be made in the back room and when the resin was going off you, pretty much couldn't be in the shop."

Why is your Surf Shop Challenge team the best in the region?
"We've been cultivating surf talent in our area for over 35 years and we put a high index on competition and having the best surfers surf for us. Our shop's A-Team has 12-15 surfers who all receive sponsorship dollars and travel funds. Andrew Gesler and Zach Humphreys were our two pros and John Barrie and Ian Bloch both work for us here in our Sea Isle store—and all four of them were on our shop's A-Team."

Heritage: By the Numbers
47: Years the original shop's been in business
600: Surfboards in stock, between the three locations
13: Year-round employees
36: Summertime employees
28: Years Randy Young has managed store

Team Captain Andrew Gesler Weighs in:

Best Part About the Shop: There are three stores in South Jersey that support and promote some of the best athletes in the region.

Summertime at Heritage: Surf Lessons, shop contests, and shop events galore! Our region goes from a ghost town in the winter to spring break as it warms up.

Off-season at Heritage: The core surfers from the region carry us through the blistery winter months.

Claim to Fame: Founded by Dan Heritage, one of the forefathers of surfing in the North East.

Best Big-Wave Surfer on the Team: Zack Humphreys Charges.

Best in the Small Stuff: Ian Block and John Barrie. Ian is gnarly in small surf and John has a flow in the little stuff that is unmatched when he's on.

Most Unique Team Member: Even I think I'm an alien.

Why Heritage is the Best: We know the format and plan on bringing our A-game to the Final. Each surfer on our team is more than capable to throw down some solid above-average scores and have fun doing so.

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Heritage, Sea Isle City, NJ – 2008 REGIONAL CHAMPS
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