SURFER Magazine is pleased to announce stop one of the 2018 Oakley Surf Shop Challenge. Kicking off the 2018 tour is the Southeast regional qualifier at New Smyrna Beach Inlet in Florida with the official call made to run competition on Wednesday May 16. Reigning 2018 Oakley Surf Shop Challenge National Champions, Sunrise Surf Shop, will be attempting to take the first step towards defending their title with the winner of the regional event punching their ticket to the National Championship at Playa Colorado in Nicaragua.

2017 OSSC Southeast Champions Sunrise Surf Shop | Photo: Ruddy

The unique event series, which has been running since the 1980s, puts four-man surf shop teams (two sponsored surfers and two shop employees) against each other. The winning team from each of the six regional qualifiers will win an all-expense-paid trip to compete in the National Championship at Playa Colorado in Rivas, Nicaragua for a chance to win a cash prize package and the ultimate title of America's Most Core Surf Shop.

New for 2018, all teams who compete at Oakley Surf Shop Challenge regional locations will have a last chance opportunity to punch their ticket to the National Championships at Playa Colorado in Nicaragua by competing in the GoPro Wildcard Contest. For team wildcard GoPro video submission details and additional info about the GoPro Wildcard Contest please go HERE.

With 2-3ft windswell in the forecast, each region is set to send their best surfers to compete. This year, look for the following shops to battle it out at the Southeast event:

Here is the full #SURFSHOPCHALLENGE 2018 schedule & waiting period:

2018 Oakley Surf Shop Challenge Schedule

  • May 16 – Southeast – New Smyrna Beach Inlet, New Smyrna Beach, FL
  • May 22 – Southeast – Seaside Reef, Cardiff, CA
  • May 24/25 – Northwest – Pleasure Point, Santa Cruz, CA
  • June 7/8 – West – 54th or 56th Street, Newport Beach, CA
  • July 12/13 – Hawaii – Ala Moana Bowls, South Shore, HI
  • August 14/15 – Mid-Atlantic – Outer Banks, Nags Head, NC
  • October 22-26 – National Championship – Playa Colorado, Rivas, Nicaragua