SAN CLEMENTE, Calif., Oct. 1, 2012 – Seven teams are about to embark on a journey of a lifetime to Bali, Indonesia for the 2012 Oakley Surf Shop Challenge (OSSC) National Championships, October 6-10, 2012.  This year has seen nearly 300 surfers from 70 shops around the U.S. compete at seven regional stops.  The winners of each of those events are being treated to an all-expense-paid trip to Bali courtesy of Oakley for a chance to surf some of the world's best waves, compete for a $10,000+ prize package and the title of the "Best Surf Shop" in the U.S.A.

Team Sweetwater, back-to-back Surf Shop Challenge champs. (L to R) Ben Powell, Ben Bourgeois, Nick Rupp, Mike Powell. Photo: Lowe-White

Last year, Team Sweetwater out of Wrightsville Beach, NC emerged as the National Champions for the second consecutive year.  However, Sweetwater was ousted this year by Wave Riding Vehicles out of Kitty Hawk, NC for the Mid-Atlantic Regional Title and the upgraded trip to Bali for the National Championships.

"We are beyond excited to have won the regional contest and to be representing the Mid-Atlantic region in the nationals," said Brendan Petticrew of Wave Riding Vehicles. "We were stoked to compete against Sweetwater. We’re all friends and it was a great day! I really can’t imagine going to Bali with a better group of humans. Of course we would love to take the national title, but in our eyes we’ve already won. So, we are going to go with the WRV strategy that got us here in the first place….just have fun!!"

Only two teams are returning to the National Championships from last year's final event in Huntington Beach. Heritage Surf Shop out of Ocean City, NJ representing the Northeast and Sunrise Surf Shop from Jacksonville Beach, Fla. representing the Southeast will bring experience from last year. However, this year brings a major venue change from the classic and crowded California beach break of Huntington Beach to the remote high performance righthanders of Keramas. No doubt, it's a welcome change for the athletes, most of whom will be surfing the pristine reef break, known for producing perfect barrels, for the very first time.

In addition to the trip of a lifetime, the winning National Championship team will also receive $10,000 cash, a full-page shop profile in SURFER Magazine, online ads on and a custom Muscle Milk Beach Cruiser with surf racks.

The following 2012 Regional Champions will compete in the National Championship:
SurfRide (Southwest)
Wave Riding Vehicles (Mid-Atlantic)
Heritage Ocean City (Northeast)
Jack's Surfboards (West)
Town & Country Surf (Hawaii)
Sunrise Surf Shop (Southeast)
Pacific Wave Surf Shop (Northwest)

Special thanks to Oakley and other event partners, Muscle Milk, Rusty, Bubble Gum Surf Wax, New Era, Futures Fins, Waterman's Applied Science and Mizu for their support, without which the Surf Shop Challenge series would not be possible.