SAN CLEMENTE, Calif., (April 16, 2012) SURFER Magazine’s 2012 Oakley Surf Shop Challenge makes stop No. 2 at Jennette’s Pier, Nags Head, NC, on April 19 for the Mid-Atlantic regional qualifier. Immediately following will be stop No. 3, the Northeast regional qualifier, on April 20 at Casino Pier, Seaside Heights, NJ. Almost 300 surfers from 70 shops around the United States will compete at seven regional qualifying events vying for an all-expense paid trip to the eighth and final event, the National Championship in Bali, Indonesia, in October.

The event series pits four-man teams-two surf shop pros and two shop employees-against each other for a chance to win $10,000, an advertising spread in SURFER Magazine, and the title of best surf shop in the country. An exciting addition for 2012, Oakley has generously offered up an expense-paid trip to Bali, Indonesia, to compete at the National Championship event to the winning team of each region.

Sweetwater Surf Shop: 2010-11 Regional & National Champions

Sweetwater Surf Shop: 2010-11 Regional & National Champions

Sweetwater, the 2010 and 2011 National Champions, have earned the Mid-Atlantic regional title two years running. Looking to earn the three-peat National Championship, they’ll undoubtedly be hungry for a third consecutive Mid-Atlantic win and the chance at a trip to Bali. But it won’t be easy for the returning champs. Last year saw Coastal Edge on their heels with a second-place finish, followed by 17th Street Surf Shop in third, and OBBC in fourth. 2011 Mid-Atlantic Qualifier Video Highlights

The list of 2012 invited Mid-Atlantic teams includes:

* Wave Riding Vehicles (VA)

* Wave Riding Vehicles (NC)

* Sweetwater Surf Shop

* 17th Street Surf Shop

* Coastal Edge

* Outer Banks Boarding Company

* Whalebone Surf Shop

* The Pit

* Freedom Surf Shop

* Village Surf Shoppe

In the Northeast, Heritage Surf and Sport #1 will be looking to maintain their four-year winning streak. With so many trips to California for past National Championships under their belt, they’ll also want to up the ante to ensure a win and the upgraded trip to Bali this year. Other hot teams to watch for are 7th Street Surf Shop, Heritage Surf and Sport #2 and Bare Wire. 2011 Northeast Qualifier Video Highlights

The complete list of 2012 invited Northeast teams includes:

* 7th Street Surf Shop

* Bare WireBunger Surf Shop

* Elemental Surf and Skate

* Eastern Lines

* Farias Surf & Sport

* Heritage Surf & Sport

* Inlet Outlet Surf Shop

* Ocean Hut Surf Shop

Kicking off April 6th with Event No. 1 at Seaside Reef in Cardiff, California, former National Champions (2008) SurfRide earned their ticket to Bali by winning the Southwest regional qualifier. The remaining 2012 Oakley Surf Shop Challenge calendar includes:

* April 18 – Mid-Atlantic – Jennette’s Pier, Nags Head, NC

* April 19-20 – Northeast – Casino Pier, Seaside Heights, NJ

* June 1 – West – 54th/56th Street – Newport Beach, Calif.

* July 6 – Hawaii – Ala Moana Bowl, South Shore, Haw.

* Aug. 14-15 – Southeast – New Smyrna Beach Inlet, New Smyrna Beach, Fla.

* Aug. 31 – Northwest – Steamer Lane, Santa Cruz, Calif.

* Oct. 6-10 – National Championship – Keramas/Canggu, Bali, Indo.
Special thanks to Oakley and other event partners, Muscle Milk, Rusty, Bubble Gum, New Era, Future Fins, Waterman’s Applied Science and Mizu for their support, without which the Surf Shop Challenge series would not be possible.