SAN CLEMENTE, Calif., August 7, 2012 —The 2012 Oakley Surf Shop Challenge presented by SURFER Magazine makes stop No. 6 at New Smyrna Beach on Aug. 14-15 for the Southeast Regional Qualifier.

The event series pits four-man teams—two surf shop pros and two shop employees—against each other for a chance to win $10,000, an advertising spread in SURFERMagazine, and the title of best surf shop in the country. Overall, almost 300 surfers from 70 shops around the United States will compete at seven regional qualifying events. In an exciting addition for 2012, the winning team of each region will receive an all-expense-paid trip to Bali, Indonesia, to compete in the National Championship in October.

For the upcoming Southeast Regional, the battle will be fierce. Jacksonville’s Sunrise Surf Shop has a lockdown on the Southeast Title with four consecutive wins. With a trip to Bali on the line, they’ll certainly be hungry for a fifth. Team Quiet Flight has been hot on their heels for the past few years with several second-place finishes. The crews from Red Dog, Water Sports, Aqua East, and Salty Dog also haven’t been far behind in the field of talented contenders.

Watch the 2011 Southwest Qualifier Video Highlights at surfshopchallenge.com.

The remaining 2012 Oakley Surf Shop Challenge calendar:

The list of 2012 invited Southeast teams:

IWS Deerfield
IWS Lake Worth
Ocean Magic
Nomad
Surf Central
BC
Surf World
Surf Station
Mad Dog
Sunrise Surf Shop
Aqua East Surf Shop
Salty Dog Surf Shop
Nomad Surf Shop
Red Dog Surf Shop
Inland Ocean
Quiet Flight
Maui Nix
Inlet Charleys Surf Shop

Kicking off April 6 with Event No. 1 at Seaside Reef in Cardiff, Calif., former National Champions (2008) SurfRide earned their ticket to Bali by winning the Southwest Regional Qualifier. Wave Riding Vehicles (Mid-Atlantic), Heritage Ocean City (Northeast), Jack’s Surfboards (West) and Town & Country (Hawaii) have also qualified.

* Stop 6: Aug. 14-15 – Southeast – New Smyrna Beach Inlet, New Smyrna Beach, Fla.
* Stop 7: Aug. 31 – Northwest – Steamer Lane, Santa Cruz, Calif.
* Final: Oct. 6-10 – National Championship – Keramas/Canggu, Bali, Indo.

Special thanks to Oakley and other event partners, Muscle MilkRustyBubble GumNew EraFuture Fins,Waterman’s Applied Science and Mizu for their support, without which the Surf Shop Challenge series would not be possible.

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