SURFER Magazine's 2011 Oakley Surf Shop Challenge (OSSC) is set to descend upon Southern California for the Western regional event in Newport Beach, California on June 3. Come Friday at 8 am, shop teams from Orange County to Los Angeles will hit 54th Street for the second California stop of the season.

This is the second year in OSSC history that Southern California has been split into two regions. The West region offers fierce competition with the close proximity of several shops participating, namely Jack's Surfboards (2005 Southwest Regional Champs and 2010 West Regional Champs) and Huntington Surf & Sport (2006 Southwest Regional Champs).

Last year's winners, Jack's, will be on hand to defend their title against the seven other teams who are hungry to take the win. With veteran and new team members on the rosters, the competition is sure to get interesting as shops battle it out for the title of "Best in the West."

Invited West Teams:

SurfSide Sports (Victor Done, Colin Moran, Ryan Lopiccolo, Nick Skawinski) Costa Mesa, CA
Huntington Surf and Sport (Jake and Christian Saenz, Kanoa Igarashi, Branden Fyfe) Huntington Beach, CA
Jack's Surfboards (Jesse Evans, Derek Peters, Clay Crandal, Bobby Okvist) Huntington Beach, CA
Laguna Surf & Sport (Nathan Zoller, Tyler Stanaland, Jason Watson, Ryah Arthur) Laguna Beach, CA
T Patterson Surf Shop (Mike Losness, Ford Archbold, Scott Metzner, Chris Culpen) San Clemente, CA
Katin Surf Shop (Teddy Navarro, Ryan Carlson, Drew Middleton, Eric Tomlinson) Surfside, CA
Spyder Surf (Dane Zaun, Kelly Zaun, Chris Broman, Richard O'Reilly) Hermosa Beach, CA
Frog House (David Giddings, Richie Collins, Steve Neske, Skyler Taugher) Newport Beach, CA
Val Surf (Dillon Perillo, Pascal Stansfield, Brandon Richards, Colin Giles) Valley Village, CA

SURFER Magazine's OSSC event series teams shop employees with shop pros for a chance at $10,000 and the title of the best surf shop in the U.S. This year will see 280 surfers from 70 shops around the country compete at seven regional stops before culminating at the Huntington Beach pier in September for the National Championship. For photos, video footage, results, and more check out

Special thanks to Oakley and other event partners Muscle Milk, New Era Caps, Futures Fins, Buell Wetsuits, and Bubble Gum Wax for all their support. Without their involvement the Surf Shop Challenge series would not be what it is today.