San Clemente, CA (September 19, 2011) - SURFER Magazine's 2011 Oakley Surf Shop Challenge (OSSC) National Championships will take place at Huntington Beach Pier tomorrow, September 20, 2011. This year has seen 268 surfers from 67 shops around the country compete at seven regional stops around the country. The winners of each of those events have made their way to Southern California in hopes of taking home the $10,000 prize purse and the title of the "Best Surf Shop" in the U.S.

Left: Last year's National Champs: Ross Stevens, Tony Butler, Owen Moffett, Michael Powell, Ben Powell, Mason Barnes Photo: JP Van Swae

Last year, Team Sweetwater from Wrightsville Beach, North Carolina, won the Oakley Surf Shop Challenge National Championships in their first year competing. With another regional win under their belts this year, they are sure to be hungry to continue their dominance. However, this season has seen record-setting high scores, as well as multiple teams with three- and four-peat regional victories, so there's no doubt the competition will be fierce come tomorrow.

Oakley and SURFER have always valued and recognized that surf shops around the country are their direct link to their core customers. This event is a way to thank those shops and let them have a little friendly competitive fun along the way.

The winning National Championship team will receive $10,000, a full-page ad in SURFER Magazine, an expense paid trip to Hawaii for the 2011 Surfer Poll Awards, custom bars of Bubble Gum surf wax, a supply of Muscle Milk, and a custom quiver of Future Fins.

2011 Regional Champs and Teams Competing in the National Championship:

Hansen's, representing the Southwest

Heritage, representing the Northeast

Sweetwater, representing the Mid-Atlantic

Spyder, representing the West

Hawaiian Island Creations, representing Hawaii

Sunrise, representing the Southeast

O’Neill, representing the Northwest

For photos, video footage, results, and more check out SurfShopChallenge.com.

Special thanks to Oakley and other event partners Muscle Milk, New Era Caps, Futures Fins, Buell Wetsuits, and Bubble Gum Wax for all their support. Without their involvement the Surf Shop Challenge series would not be what it is today.

About Surf Shop Challenge:
Originally conceived to provide a fun and competitive format for the hardcore surf shop riders, the SURFER Shop Team Challenge was one of the most popular and exciting Southern California contests of the early 1980s.  Through the years the contest has evolved, with five qualifying regional events around the country, culminating in a national championship at the famed Huntington Beach Pier in sunny Southern California. The underlying principles, however, have remained the same. The Oakley Surf Shop Challenge is still about giving back to the shops, the true backbone of the industry and the heart of the sport of surfing. Each year the competition level rises, the stakes become greater and the prizes become bigger.

About Oakley, Inc.:
The global leader in performance sunglasses, goggles and prescription eyewear, Oakley also offers technical and lifestyle apparel, footwear, watches and accessories. The company was created for athletes who see impossibility as just another challenge, and their dedication inspires Oakley to seek out problems, solve with innovation and wrap invention in art. Exceeding the limits of possibility for more than thirty years, Oakley serves the demands of world-class athletes with unbeatable technologies including High Definition Optics® (HDO®). Additional information is available at www.oakley.com

About SURFER:
In 1960, SURFER Magazine began as the original. After a long history of delivering provocative and insightful editorial features, revealing interviews and award winning state-of-the-art photography, SURFER remains the authoritative voice of the surfing world and thus earned the moniker “the bible of the sport.” The SURFER brand has also grown to include Surfermag.com, The Hot 100, and a myriad of SURFER message boards. All of these assets combine to make the SURFER network the most current and reliable channel of information to the surf community. The magazine is published by Source Interlink’s GrindMedia, which reaches more than 10 million active sports enthusiasts through an integrated network of magazines, online properties, events and television programming. For more information, visit surfermag.com

Media Contacts:
Monet Quick-Smits
GrindMedia Public Relations
P: 949-370-7083
Monet.quick@grindmedia.com

Elishia Matta
Oakley Sports Marketing Media
P: 949-900-7229
EMatta@oakley.com