Oakley Surf Shop Challenge West Coast Regional Championships

San Clemente, CA (June 7, 2010) The fourth stop of the SURFER Magazine's Oakley Surf Shop Challenge series brought the best surf shop teams in Orange County together to do battle for the title of "Best in the West." On an overcast, shoulder-high Friday morning at 54th Street in Newport Beach, seven teams—Huntington Surf and Sport, Jack's, Laguna Surf and Sport, Frog House, Surfside, Katin, and Spyder—showed up with two pro team riders and two surf shop employees ready to dominate the tag-team format event. Jack's and Katin were so intent on winning they even chose to pull in ringers from Hawaii in the form of John John Florence and Tyler Newton, respectively.

Round One consisted of two heats, from which the top four teams overall would earn a slot in the final. Of the first-round standouts, Tyler Newton, Teddy Navarro, Shaun Ward all put on impressive performances, and Frog House's Richie Collins proved that Newport's not just an arena for the young aerialists, as he instantly slotted himself in a barrel unlike any that had been seen all morning.

As Round One drew to a close and the local rivalries reached full volume, three teams remained on the bubble for finals' qualification. With five minutes left on the clock, Jason Watson of Laguna Surf and Sport needed just a mediocre wave to bump HSS from the final. In the dying moments, he snagged a mid-size set and made it back to the tent before time was called, but in the end, Laguna came in just a tenth of a point short, allowing HSS the slot in the final after all.

HSS joined Jack's, as well as Surfside and Katin, in the Orange County showdown final. The heat kicked off with an on-fire Shaun Ward who immediately set the bar, taking off on the lefts and earning Jack's a 13.44 two-wave total, the highest score of the day for a non-whammy-rider.

After Ward's opening performance, it seemed Jack's had it in the bag until the team's whammy rider, John Florence, finished off three waves without throwing up his arms to double his score, making his final wave a mandatory whammy wave.  To the dismay of his team members, the final wave offered little scoring potential, earning him a meager 1.2 points. Doubled, his whammy score was less than his back-up wave of a 2.8, meaning that his double-whammy didn't even count toward the team's total score. This left the competition open once again to any of the final teams.

It was Surfside's Chase Wilson, who picked up where Shaun left off, whammying a 6.2-point air, putting Surfside back in contention. But with 20 minutes remaining, Jack's still held the lead, until HSS's whammy surfer Christian Saenz paddled out and blew up taking home a grand total of 18.6 points and the lead. In a true race to the end, Victor Done brought Surfside back in the mix with 6.7-point backhand snap in the pocket. In a true to-the-buzzer final, all teams were within striking distance of the win during the last five minutes of the heat; each team needed just one mediocre score to take the win.

As the clock ticked down, Jake Saenz from HSS got the wave he needed for the win, but because he wasn't able to get back to the tent before the horn blew, they were given a 5 point deduction, leaving Jack's victorious in the end.

"I've never surfed in a format like this—it's definitely harder, but it was a fun contest though for sure," says Jack's whammy rider, John Florence. "I ride for Jack's and they called me a couple days ago and asked me if I want to be on their team. I didn't really have a strategy; I just paddled out there and tried to get lucky. It didn't really work out for me in my heat, but it all turned out okay in the end."

For their win, the Jack's team took home Firewire surfboards, custom Buell wetsuits, a full-page SURFER ad, gear from Oakley, a month's supply of Muscle Milk and an invite to the Oakley Surf Shop Challenge National Championships in Huntington Beach, CA, on September 13, 2010 where they will face off against the remaining seven Regional Champions in a winner-take-all, one-heat one-champ final.

Final Results

1. Jack’s Surfboards (Shaun Ward, John Florence*, Clay Crandal, Bobby Okvist)

2. Huntington Surf & Sport (Bryan Van Arsdale, Derek Peters, Christian Saenz*, Jake Saenz)

3. SurfSide Sports (Nick Skawinski, Chase Wilson*, Ryan Lopiccoll, Victor Done)

4. Katin Surf Shop (Teddy Navarro, Kyle McGeary, Alex Gullett, Tyler Newton*)

For photos, video footage, results, and more check out SurfShopChallenge.com.

Special thanks to Oakley and event partners Muscle Milk, New Era Caps, Firewire Surfboards, Bubble Gum Surf Wax, ASR, and Buell Wetsuits for all their support. Without their involvement the Surf Shop Challenge series would not be what it is today.

About Oakley, Inc.

The global leader in performance sunglasses, goggles and prescription eyewear, Oakley also offers technical and lifestyle apparel, footwear, watches and accessories. The company was created for athletes who see impossibility as just another challenge, and their dedication inspires Oakley to seek out problems, solve with innovation and wrap invention in art. Exceeding the limits of possibility for more than thirty years, Oakley serves the demands of world-class athletes with unbeatable technologies including High Definition Optics® (HDO®). Additional information is available at www.oakley.com.


In 1960, SURFER Magazine began as the original. After a long history of delivering provocative and insightful editorial features, revealing interviews and award winning state-of-the-art photography, SURFER remains the authoritative voice of the surfing world and thus earned the moniker "the bible of the sport." The SURFER brand has also grown to include Surfermag.com, Fantasy Surfer, The Hot 100, My SURFER Cover and a myriad of SURFER message boards. All of these assets combine to make the SURFER network the most current and reliable channel of information to the surf community. The magazine is published by Source Interlink's Action Sports Group (ASG), which reaches more than 2 million active sports enthusiasts through an integrated network of magazines, online properties, events and television programming.

Media Contacts:
Elishia Matta
ASG PR Manager