Surfer Magazine’s Oakley Surf Shop Challenge

Originally conceived to provide a fun, competitive format to the hardest of the hardcore surf shop surf teams, the SURFER Shop Team Challenge was one of the most anticipated contest events of the early 1980s. Taking place exclusively in Southern California, the Shop Challenge was an annual opportunity to put sales numbers aside and settle the score in the water.

Bridging the gap from the era of pink wetsuits and ’80s music, the Shop Challenge has now emerged as one of the hottest contest circuits. You think those pros went hard back in the day? Put a colored jersey on a shop rat, give him 15 minutes to release all that energy pent up from sitting behind the counter, mix in the already-intense regional competition between surf shops, and you have all the makings of a battle royale.

Last year, it was Sunrise Surf Shop from Jacksonville, FL that took the coveted grand prize. This year, invigorated by the overwhelming success of the last seven years, the Surf Shop Challenge is back. And with shops lining up to enter, Sunrise is hungry to defend their title.

The competition will be fierce as more than 70 teams compete across seven regions for a chance to take the glory home for their shop. If that’s not motivation enough, the winning team from each of the regions (Southwest, Southeast, Mid-Atlantic, Northeast, Northwest, Hawaii and the West) will duke it out for the overall title during the Championship this Fall at a mystery location in Central America. We’re also giving a spread in SURFER Magazine to the winning team . And then there’s the bragging rights.

•  Free full-page spread in SURFER Magazine
•  Online Ads: additional 500,000 impressions on
•  Final prizing TBD

Each regional champion receives:
• Expense paid trip to the National Championships in Central America
• Oakley Sunglasses
• Free full-page shop profile in SURFER Magazine
•  Additional New Era Caps
• 250,000 impressions on

Other Prizes include:
• Oakley product
• New Era Caps
•Futures Fins

Surfer Magazine’s Oakley Surf Shop Challenge would also like to thank its roster of supporting sponsors: New Era Caps, Banzai Bowls, Futures Fins, and Waterman’s Applied Science.

For more information please contact Tim Woodruff at Surfer Magazine.
PH: 949.325.6192

For more information on Format and Rules of the Oakley Surf Shop Challenge, click here.