Surfer Magazine’s Oakley Surf Shop Challenge

Originally conceived to provide a fun, competitive format to the hardest of the hardcore surf shop surf teams, the SURFER Shop Team Challenge was one of the most anticipated contest events of the early 1980s. Taking place exclusively in Southern California, the Shop Challenge was an annual opportunity to put sales numbers aside and settle the score in the water.

Bridging the gap from the era of pink wetsuits and ’80s music, the Shop Challenge has now emerged as one of the hottest contest circuits. You think those pros went hard back in the day? Put a colored jersey on a shop rat, give him 15 minutes to release all that energy pent up from sitting behind the counter, mix in the already-intense regional competition between surf shops, and you have all the makings of a battle royale.

In 2014, it was Sunrise Surf Shop from Jacksonville, FL that took the coveted grand prize. This year, after a one year hiatus, the Surf Shop Challenge is back, the shops are lining up to enter and Sunrise is hungry to defend their title.

The competition will be fierce as more than 70 teams compete across seven regions for a chance to take the glory home for their shop. If that’s not motivation enough, the winning team from each of the regions (Southwest, Mid-Atlantic, Northeast, Northwest, Hawaii, West and the Southeast) will duke it out for the overall title during the Championship this Fall in Southern California. We’re also giving a spread in SURFER Magazine to the winning team . And then there’s the bragging rights.

•  Full-page spread in SURFER Magazine
•  Online Ads: additional 500,000 impressions on
•  Final prizing TBD

Each regional champion receives:
• All-expense paid trip to the National Championships in Southern California
• Oakley Sunglasses
• Full-page shop profile in SURFER Magazine
• 250,000 impressions on

Other Prizes include:
• Oakley product
•Futures Fins

Surfer Magazine’s Oakley Surf Shop Challenge would also like to thank its supporting sponsors: Futures Fins.

For more information please contact Tim Woodruff at Surfer Magazine.
PH: 949.325.6192

For more information on Format and Rules of the Oakley Surf Shop Challenge, click here.